Kids Modelling Agencies in Australia: The Complete List for 2026

How Do You Find the Right Kids Modelling Agency in Australia?

Australia’s kids modelling and talent industry is thriving. From catalogue shoots for major retailers to television commercials and film roles, there’s genuine demand for young talent right across the country. But for parents taking those first steps, the sheer number of agencies can feel overwhelming.

This guide covers every reputable kids modelling agency we know of in Australia, organised state by state. Whether you’re in Melbourne, Sydney, Brisbane, Adelaide, or even Hobart, you’ll find agencies accepting applications for babies, children, and teens. We’ve also included practical advice on what to look for (and what to watch out for) when choosing an agency for your child.

Australia’s #1 Kids Agency: Bubblegum Casting

Any conversation about kids modelling agencies in Australia starts with Bubblegum Casting. Established in 1981, Bubblegum is the longest-running dedicated kids talent agency in the country — and that kind of longevity doesn’t happen by accident. For more than four decades, they’ve built a reputation that genuinely sets the benchmark for the industry.

Bubblegum represents children from as young as three months right through to 17 years of age, covering modelling, television, film, and commercial work. Their client list reads like a who’s who of Australian and international brands: Smiggle, Target, Halcyon Nights, Vegemite, Huggies, IKEA, and Toyota are just a handful of the names that regularly book through Bubblegum’s talent roster.

What sets Bubblegum apart from virtually every other kids agency is their physical presence across the country. With permanent offices in Melbourne (their headquarters), Sydney, and Brisbane, plus representation covering the Gold Coast, Perth, and Adelaide, they’re the only dedicated kids agency maintaining a genuine multi-state operation at that scale. That matters because it means more casting opportunities and stronger relationships with local production companies in each market.

Bubblegum won the Talent Agency of the Year award at the APAC Insider Awards in 2023, which came as no surprise to anyone in the industry. Beyond bookings, they invest heavily in developing their talent through coaching, media training, screen tests, and workshops. They also run quarterly open casting calls for new faces, so if your child is interested, those regular intake rounds are worth keeping an eye on.

Bubblegum Casting sits within a family of companies that includes Hunter Talent (their adult talent agency) and POP Photography (professional portfolio shoots). It’s a genuine end-to-end operation, which means the team understands every stage of a young performer’s journey.

Sydney & New South Wales

Sydney is the biggest market for kids modelling and talent work in Australia, thanks to the concentration of advertising agencies, production houses, and retail headquarters. Beyond Bubblegum Casting’s Sydney office, here are the key agencies operating in NSW.

Brats Models

Founded by Michael Spott, Brats represents children from four months to 16 years of age and has strong relationships with brands like Bonds, David Jones, and Myer. They maintain around 250 kids per state on their books, which keeps their roster selective. The annual registration fee sits at $640.

The Unicorn Kids

Established in 2017, The Unicorn Kids takes a broad approach, representing newborns right through to grandparents. They’re a solid option for families without any prior industry experience, as they welcome fresh faces and don’t expect a polished portfolio from day one.

Starfish Kids

Based on Sydney’s Northern Beaches, Starfish Kids is known for being quite selective about who they take on. Their talent has appeared in work for Nickelodeon, Industrie Kids, and Seafolly, which speaks to the quality of bookings they secure.

Bump Models / Cheeky Bumps

Bump Models specialises in pregnancy and newborn modelling — a niche that very few agencies cater to specifically. Their sister division, Cheeky Bumps, extends representation to children from birth through to 17 years old, making them a natural progression for families who start in the maternity space.

Brent Street Agency

With more than 30 years in the business, Brent Street represents children aged 4 to 18 and has a particularly strong focus on musical theatre alongside screen and modelling work. If your child loves performing arts as much as being in front of a camera, Brent Street is worth a look.

Brightsparks

Located in North Sydney, Brightsparks covers musical theatre, film, and television work. They welcome kids at all ability levels, which makes them an accessible entry point for children who are keen but still building confidence.

Melbourne & Victoria

Melbourne is home to a thriving production scene and some of Australia’s most established kids agencies. Bubblegum Casting’s national headquarters are based here, and there’s no shortage of other reputable agencies to consider.

Munchkins

Munchkins has built genuine national reach, representing talent from newborns through to 21 years of age. They also operate in Brisbane and other markets. Annual fees range from $495 to $595 depending on the package, and they maintain a strong presence across catalogue, commercial, and screen work.

GIANT Junior

The junior division of GIANT Management, established in 1989, represents kids up to around 12 or 13 years old. They operate as a boutique agency with no joining fees, which is always a welcome sign for parents. The smaller roster means more personalised attention for each child.

Showkidz

With more than 20 years in the industry, Showkidz stands out for charging no joining fees — their model is simple: they only get paid when your child gets paid. They also offer free training for their talent, which removes another financial barrier for families testing the waters.

Parr Management

Parr Management places a genuine emphasis on inclusivity and diversity, representing talent of all ages and abilities. If representation that reflects the real breadth of Australian kids matters to you — and it should — Parr is doing important work in that space.

CP Artist Management

Established in 2002, CP Artist Management has a strong film and television focus. Their notable alumni include Daisy Axon and Shannon Berry, both of whom went on to significant screen careers. If your child is serious about acting, CP is well worth considering.

Spunkz Management

With more than 22 years in the industry, Spunkz operates across Melbourne, Brisbane, Sydney, and the Gold Coast. That multi-city presence means access to casting opportunities in several of Australia’s key production markets.

Brisbane & Queensland

Queensland’s production industry has grown significantly, particularly with the expansion of studio facilities on the Gold Coast and ongoing government incentives for screen production. Brisbane and the Gold Coast are increasingly busy markets for kids talent.

Several agencies already covered above have strong Queensland operations — Bubblegum Casting (with their Brisbane office and Gold Coast representation), Munchkins, Brats Models, Spunkz Management, and all actively book talent in the Queensland market. If you’re based in Brisbane or the Gold Coast, those agencies should be on your shortlist alongside any local boutique options.

Adelaide & South Australia

South Australia’s production scene is smaller than the eastern seaboard but has a dedicated community of agencies and casting professionals. Bubblegum Casting also covers Adelaide through their representation network.

Actors Ink

Representing talent from age five upwards, Actors Ink is widely regarded as South Australia’s leading talent agency. They have a particular focus on screen acting, making them a strong choice for kids interested in film and television rather than purely catalogue modelling.

Mostly Kids

Established in 1984, Mostly Kids has been going for more than 40 years and holds the distinction of being the first kids-only talent academy in South Australia. That kind of history means deep local industry relationships and a well-tested development pathway for young performers.

Perth & Western Australia

Western Australia’s distance from the eastern states can make it feel isolated, but there is still work available for kids talent in Perth. Bubblegum Casting covers the Perth market through their representation network, giving WA families access to both local and national casting opportunities.

Other States & Territories

Pride Models

Pride Models operates across Adelaide, Melbourne, and Darwin, with a junior division that caters to younger talent. Their Darwin presence is notable — very few agencies have any footprint in the Northern Territory, so this is a valuable option for families in the Top End.

Tasmanian Talent Agency

Established in 2015, the Tasmanian Talent Agency is the only dedicated talent agency operating in Tasmania. For families south of Bass Strait, they fill an important gap and provide access to both local work and connections to mainland opportunities.

How Should Parents Choose a Kids Modelling Agency?

With so many agencies to consider, how do you actually decide which one is right for your child? Here’s what matters most, based on genuine industry experience.

What to Look For

• Track record and longevity. Agencies that have been operating for years (or decades) have proven their model works. They have established relationships with casting directors, brands, and production companies that newer agencies are still building.
• Transparent fee structures. Legitimate agencies are upfront about costs. Some charge annual registration fees, others take a commission from bookings, and some do both. What matters is that they explain it clearly before you sign anything.
• Realistic expectations. A good agency will be honest about the level of work your child is likely to get. Anyone promising guaranteed bookings or instant stardom is selling you a fantasy.
• Training and development. Agencies that invest in workshops, coaching, and screen tests are generally more committed to building your child’s skills — not just collecting fees.
• Communication. You want an agency that returns calls, keeps you informed about castings, and is genuinely accessible when you have questions.

Red Flags to Watch For

• Excessively high upfront fees. Registration fees are normal in this industry, but if an agency is asking for thousands of dollars before your child has even been assessed, proceed with extreme caution.
• Pressure to sign immediately. Any legitimate agency will give you time to read the contract, ask questions, and make an informed decision. High-pressure sales tactics are a warning sign.
• Mandatory expensive photo packages. Some agencies require you to use their in-house photographer at inflated prices. A good agency will accept quality photos from any professional photographer.
• Guarantees of work. No agency can guarantee your child will be booked. The honest ones won’t pretend otherwise.
• Lack of a physical address or verifiable history. If you can’t find a real office address, an ABN, or any verifiable track record, keep looking.

Questions to Ask Before Signing

1. What are all the costs involved — registration, annual renewal, commission rates?
2. What is the contract length, and what are the terms for leaving?
3. How many kids are currently on your books in my child’s age bracket?
4. Can I speak with a current parent on your roster?
5. What training or development do you provide?
6. How do you communicate casting opportunities — email, app, phone?
7. What happens if my child is cast but we’re unavailable for the shoot date?

What Portfolio Photos Do Kids Need for a Modelling Agency?

Most kids modelling agencies will want to see recent, professional-quality photos of your child when you apply. Some agencies handle this in-house, but many will ask you to arrange your own portfolio images — and honestly, having a set of strong photos ready to go gives your application a genuine advantage.

You don’t need to spend a fortune. At POP Photography, we run Signature Photoshoot sessions starting at $99 that are specifically designed to give kids (and their parents) a relaxed, fun experience while producing images that agencies actually want to see. We know what casting directors look for because we work alongside Bubblegum Casting and Hunter Talent every day — that industry knowledge shapes every shoot we do.

A few tips for portfolio photos, whether you shoot with us or elsewhere:

• Keep it natural. Agencies want to see what your child actually looks like — clean skin, natural hair, minimal styling.
• Include a clear headshot and a full-length shot as a minimum. A smiling shot and a more neutral expression are both useful.
• Avoid heavy editing or filters. Casting directors need to see the real child, not an over-processed image.
• Update photos regularly. Kids change fast. Aim to refresh portfolio images at least once a year, or more often for babies and toddlers.

Final Thoughts

Australia has a genuinely strong kids modelling and talent industry, with reputable agencies operating in every state. Whether your child is a natural performer or you’re simply curious about what opportunities might be out there, the agencies listed above are all legitimate businesses with real track records.

Start by researching the agencies in your state, attend an open casting call if one is available, and don’t rush into signing with the first agency that shows interest. The right fit matters — for your child’s experience, their development, and your peace of mind as a parent.

And if you want to get your child portfolio-ready before approaching agencies, book a session with POP Photography. We’ll make sure they look their absolute best.

How to Evaluate a Kids Modelling Agency: 7-Step Checklist for Parents

Choosing the right agency for your child is one of the most important decisions you’ll make as a parent considering the modelling industry. With dozens of agencies operating across Australia, knowing what separates a reputable outfit from a dodgy operation can save your family time, money and heartache. Here’s a straightforward checklist to help you assess any agency before you commit.

1. Verify the Agency’s Licence and Registration

Every legitimate modelling agency in Australia must be registered as a business and hold the appropriate employment agency licences required by their state. Ask for the agency’s ABN and check it on the Australian Business Register. In New South Wales, Victoria and Queensland, child employment permits are mandatory. Bubblegum Casting, for instance, has held the appropriate credentials since 1981 and works within the strict child employment frameworks set by each state.

2. Check How Long They’ve Been Operating

Longevity matters in this industry. Agencies that have weathered decades of changing trends, economic shifts and evolving regulations tend to have the systems, client relationships and professional reputation to back up their promises. Bubblegum Casting, established in 1981, has more than 40 years of placing Australian children with the country’s biggest brands. A long track record means experienced bookers, established client networks and parents who can vouch for the experience.

3. Ask About Fees Upfront

This is where many families get caught out. Legitimate agencies earn their money by taking a commission on work booked for your child, not by charging thousands in upfront fees. Be extremely cautious of any agency demanding large payments for portfolios, training courses or registration before your child has done any actual work. Reasonable administrative fees are normal; pressure to spend thousands before a single booking is a major warning sign.

4. Look at Their Current Roster and Client List

A reputable agency should be able to show you the brands and clients they regularly work with. Ask which campaigns their models have appeared in recently. The top Australian agencies work with household names like Bonds, Big W, Kmart, Target, Woolworths and Myer. If an agency cannot name specific clients or show recent work, that’s a red flag worth taking seriously.

5. Read Reviews From Other Parents

Word of mouth still carries enormous weight in the modelling world. Check Google reviews, parenting forums and social media for honest feedback from families who have actually worked with the agency. Look for patterns rather than one-off complaints, and pay attention to how the agency responds to criticism. Trustworthy agencies handle concerns professionally and transparently.

6. Visit the Office or Attend an Open Call

Any agency worth its reputation will welcome you to their office or invite you to an open casting call. This gives you the chance to meet the team, ask questions and get a feel for how they operate. Agencies that refuse in-person meetings or insist everything be handled online without proper introductions should be approached with caution.

7. Read the Contract Carefully Before Signing

Never sign anything on the spot. Take the contract home, read it thoroughly and consider having a solicitor review it if you’re unsure about any clauses. Look for exclusivity terms, commission rates, cancellation conditions and how long your child is committed. A good agency expects parents to take their time and ask questions.

Frequently Asked Questions About Kids Modelling in Australia

How much do child models earn in Australia?

Earnings vary widely depending on the job. A single catalogue shoot might pay between $150 and $500 for a few hours’ work, while a national TV commercial can earn a child anywhere from $1,500 to $10,000 or more, including usage fees. Bigger campaigns with household brands often include additional residuals. Your agency commission is typically deducted from these fees.

At what age can my child start modelling?

In Australia, babies as young as a few weeks old can work as models, provided the appropriate child employment permits are in place and strict welfare conditions are met. Bubblegum Casting has represented newborns through to teenagers for decades, with clear rules around rest breaks, maximum working hours and parental supervision at all times.

What are the child employment laws for modelling in Australia?

Each state has its own rules, but all require permits for children working in entertainment and modelling. These laws govern working hours, the presence of a parent or guardian on set, minimum rest periods and schooling arrangements. Reputable agencies handle permit applications and ensure every booking complies with state legislation.

Will modelling interfere with my child’s schooling?

It doesn’t have to. Most child modelling work happens after school, on weekends or during school holidays. Australian law requires tutoring on set for longer shoots during school hours, and any missed class time must be made up. Good agencies only put your child forward for bookings that suit your schedule, and you always have the right to decline any job.

How do I protect my child from predatory agencies?

Stick to the 7-step checklist above and trust your instincts. Never pay large upfront fees, never sign contracts under pressure and always research an agency thoroughly before committing. If something feels wrong, walk away. Agencies with decades of experience and transparent business practices, like Bubblegum Casting, are generally the safest starting point for families new to the industry.

Do babies really need modelling portfolios?

Not in the traditional sense. Babies change so quickly that expensive professional portfolios become outdated within weeks. Reputable agencies typically only need simple, recent snapshots taken in natural light to represent babies and toddlers. If you do want professional photos for your own keepsake, our signature photoshoot service captures those early years beautifully without the pressure of a modelling portfolio.

Kids Modelling in Australia by the Numbers

The Australian child modelling industry is larger than many parents realise. At any given time, there are an estimated 15,000 to 20,000 children on the books of Australian agencies across the country, with the biggest concentrations in Sydney, Melbourne and Brisbane. Leading agencies like Bubblegum Casting, which has operated since 1981, represent thousands of Australian kids from newborns through to teenagers.

Typical earnings per shoot range from $150 for a small print job to several thousand dollars for national television commercials. Children who secure ongoing campaign work for major brands such as Bonds, Kmart, Target, Big W, Woolworths, Coles, Myer, David Jones and Cotton On can earn significant supplementary income during their working years. Legal requirements mean every booking must include parental supervision, mandated rest breaks and, for longer shoots, on-set tutoring to protect schooling.

Age restrictions are governed by state law, with permits required for all children working in the industry. Interestingly, only around 5 to 10 per cent of children who model continue into adult modelling careers. For most families, child modelling is a fun, confidence-building experience that provides wonderful memories and a useful savings boost, rather than the beginning of a lifelong career. That’s why working with an experienced, ethical agency matters so much — it keeps the experience positive for your child and the whole family.